Jewelry Article: JIC releases new public relations handbook.
Jewelry Information Center has published a step-by-step guide to develop or improve public-relations practices for jewelry retailers and manufacturers. JIC's "Public Relations Handbook" provides tips, suggestions, and guidelines for jewelers looking to develop and incorporate public relations into their overall business plans. Subjects covered in the handbook include working with the media, generating in-store excitement, industry issues, creating a media kit [...]
